Unveiling Ceremony of the China National Heavy Duty Truck Group (SINOTRUK) Authorised Dealer in Victoria
The unveiling of the China National Heavy Duty Truck Group authorised dealer strengthens Sitrak truck availability and support across Melbourne and Victoria.

The unveiling ceremony of the China National Heavy Duty Truck Group authorised dealer in Victoria represents a significant milestone for the heavy vehicle industry in Australia. The event highlights the continued expansion of SINOTRUK and its premium Sitrak truck range within the Victorian market, strengthening local access to heavy duty transport solutions.
As demand for reliable and high performance trucks continues to grow across Melbourne and regional Victoria, the establishment of an authorised dealer reinforces long term commitment to local operators. With increasing infrastructure activity and freight movement throughout the state, businesses are seeking dependable vehicles supported by strong aftersales capability.
The ceremony formally recognises the presence of an authorised SINOTRUK distributor in Victoria, supporting the growing number of operators exploring Sitrak trucks in Melbourne for applications such as linehaul transport, construction and materials handling. This development ensures that customers can access vehicles, servicing and parts locally without relying on interstate supply channels.
One of the key outcomes of the unveiling is improved availability of heavy duty vehicles. Operators can now view and access Sitrak trucks available in Victoria with confidence, knowing that sales, technical support and aftersales services are supported locally. This local presence reduces lead times and improves responsiveness for fleet operators.
The event also highlights the importance of aftersales support in modern fleet operations. Access to in house Sitrak truck servicing in Melbourne ensures that vehicles can be maintained efficiently, helping minimise downtime and support consistent operations. For businesses operating under tight schedules, this level of support is a critical factor when selecting a truck supplier.
Another major focus of the authorised dealer network is parts availability. With dedicated warehousing and extensive inventory, operators benefit from immediate access to Sitrak spare parts in Melbourne, supporting faster repairs and preventative maintenance. Local parts availability plays a crucial role in reducing operational disruption and maintaining fleet reliability.
The unveiling ceremony further reinforces confidence in warranty and coverage support. Comprehensive manufacturer backed warranty programs provide peace of mind for operators investing in premium heavy vehicles. Combined with professional servicing and emergency response capability, this support structure enhances long term ownership value.
As SINOTRUK continues to expand its presence globally, the establishment of an authorised dealer in Victoria strengthens its footprint in Australia. For transport operators and fleet managers across Melbourne and surrounding regions, the unveiling marks a new chapter in access to premium heavy duty trucks supported locally.
With strong demand for prime movers and tippers across the state, the authorised dealer network positions Sitrak trucks as a competitive and reliable option for Victorian operators seeking performance, safety and long term support.
Desmond Ngu
Marketing Specialist
Marketing specialist focused on building ASG’s digital presence, developing strategic content, and strengthening the connection between customers and the Sitrak truck range. Daily work includes managing SEO, social media, paid campaigns, and brand messaging to ensure ASG stays visible, competitive, and trusted across Australia.


