Privacy Policy

1. Introduction

Automotive Sales Group Pty Ltd is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and disclose your personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

This policy applies to information collected through our website asgau.com.au, our social media pages, lead generation forms, and any direct interactions with our business.

2. Information We Collect

We may collect the following personal information when you interact with us:

• Contact details: name, email address, phone number
• Business information: company name, ABN, industry
• Enquiry details: vehicle preferences, service requirements, finance enquiries
• Location data: suburb, state, or postcode
• Technical data: IP address, browser type, and browsing activity collected via cookies and analytics tools

When you submit a form through our social media advertisements (e.g. Facebook or Instagram lead forms), we collect the information you provide in that form, which may include your name, email, and phone number.

3. How We Use Your Information

We use your personal information to:

• Respond to your enquiries and provide quotes
• Communicate with you about our vehicles, parts, and services
• Process sales, finance applications, and service bookings
• Send you relevant updates, promotions, or offers (with your consent)
• Improve our website, services, and customer experience
• Comply with legal obligations

4. Sharing Your Information

We do not sell your personal information. We may share your information with:

• Service providers: finance partners, insurance providers, and logistics companies to fulfil your requests
• Marketing platforms: such as Meta (Facebook / Instagram) and Google for advertising and analytics purposes
• Professional advisors: accountants, lawyers, or auditors as required
• Government authorities: where required by law

We take reasonable steps to ensure that third parties who receive your information are bound by appropriate confidentiality and privacy obligations.

5. Cookies and Tracking

Our website uses cookies and similar technologies, including Google Analytics and Google Tag Manager, to analyse website traffic and improve your experience. These tools may collect anonymised data about your browsing behaviour. You can manage cookie preferences through your browser settings.

6. Website Analytics and Session Recording

We use analytics and session-recording tools, including Microsoft Clarity, to help us understand how people use this website and to improve our content, layout and services. These tools may record information such as the pages you view, actions you take on those pages (for example clicks, scrolling and mouse movement), time on page, device and browser details, screen size, and basic location information derived from your IP address.

We configure these tools so that sensitive fields (for example your name, phone number, email address, and payment or financing details) are obscured before they are captured. We do not use session recordings to intentionally collect the contents of form fields that are reasonably likely to identify you. Because some of the information described above (such as IP address or device identifiers) can be linked to an individual, it may be considered “personal information” under Australian law.

If you are located in the European Economic Area, the United Kingdom or Switzerland, we will only run non-essential analytics and session-recording cookies (including Microsoft Clarity) after you have given consent through our cookie banner. You can withdraw that consent at any time using the same controls.

Disclosure to Microsoft (overseas recipients)

The analytics and session-recording services we use are provided by Microsoft Corporation and its affiliates. As a result, the information described above may be sent to and stored on Microsoft servers located outside Australia (including in the United States). Before using these services, we take reasonable steps to ensure that Microsoft will handle any personal information we disclose to it in a way that is consistent with the Australian Privacy Principles.

Your choices

You can block or delete analytics cookies in your browser settings, refuse analytics/performance cookies in our cookie banner (where shown), or contact us using the details below if you have questions about how these tools work, or if you would like us to delete a specific session recording you believe relates to you (to the extent we are reasonably able to identify it).

7. Data Storage and Security

We store your personal information securely using industry-standard measures. While no method of electronic storage is 100% secure, we take reasonable steps to protect your information from unauthorised access, modification, or disclosure. Your data may be stored on secure cloud-based services located in Australia or overseas.

8. Your Rights

Under the Australian Privacy Principles, you have the right to:

• Access the personal information we hold about you
• Correct any inaccurate or out-of-date information
• Opt out of marketing communications at any time
• Request deletion of your personal information, subject to any legal obligations we may have to retain it

To exercise any of these rights, please contact us using the details below.

9. Third-Party Links

Our website and social media pages may contain links to third-party websites. We are not responsible for the privacy practices of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with the updated date. We encourage you to review this policy periodically.

11. Contact Us

If you have any questions about this Privacy Policy or wish to make a complaint, please contact us:

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC).